Fashion’s Green Lies

 New York loves a good costume, and sustainability has become the city’s most elaborate masquerade. Walk down SoHo and you’ll see it everywhere, muted greens, recycled slogans, fabrics marketed as “ethical.” It’s a performance, a carefully choreographed illusion. The costume of sustainability is less about saving the planet and more about saving face. The pitch is seductive, eco fashion as virtue, as conscience stitched into cotton. Time reminds us to interrogate the narrative. Who benefits? The brands that repackage excess as ethics. The consumer who buys absolution with a recycled tote. The industry that cloaks industrial waste in the language of renewal. It’s not sustainability, it’s camouflage. Cosmopolitan fashion vocabulary calls it “eco chic,” but the reality is industrial chic dressed in green. The runway becomes a stage where conscience is accessorized, where guilt is softened by organic dyes. It’s a hustle, and The World know a hustle when they see one. The costume of sustainability is just another hustle, dressed in linen, whispered in boutiques, sold at premium.