The Hollow Verse

 

Around the world, fashion forecasting has become its own kind of poetry, short, lyrical, and often hollow. “Poet‑Core,” “Guardian Design,” “Transformative Teal”, these phrases circulate like verses, promising cultural shifts but delivering little more than marketing rhythm. The language is seductive, but the substance is thin. Forecasting thrives on anticipation, on the promise of tomorrow’s silhouette. Yet the story here is less about vision and more about repetition. Trends are recycled, renamed, and repackaged, dressed in poetic vocabulary to disguise their predictability. What is sold as prophecy is often just déjà vu, a familiar cut wrapped in new words. The verse is not written to inspire, it is written to sell. Consumers are invited to buy into a poem that dissolves by the next season. Ornament becomes metaphor, color becomes ideology, and language becomes the most powerful fabric of all. Trend forecasting is not poetry, it is plagiarism of culture dressed as verse. It borrows rhythm without meaning, continuity without conviction. In the global fashion landscape, where diversity and originality should thrive, forecasting reduces creativity to slogans. The hollow verse of trend is not prophecy, it is marketing masquerading as art.